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  • Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market

    by Capsule

    The nuts and bolts of effective package design
    The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues.The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.

     This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.

    Product Details

    • Series: Design Matters
    • Paperback: 192 pages
    • Publisher: Rockport Publishers (July 1, 2008)
    • Language: English
    • ISBN-10: 1592533426
    • ISBN-13: 978-1592533428

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  • Design Elements, Color Fundamentals: A Graphic Style Manual for Understanding How Color Affects Design

    by Aaris Sherin

    Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design.

    With this book, designers will:

    —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order
    —See how known pairings and selection methods can be used in real-world projects
    —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations
    —Realize the basic tenets of color theory as it is broken down into clear and actionable directives
    —Uncover tips and techniques for using color in client-based design work
    Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!


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  • Color - Communication in Architectural Space
    by Gerhard Meerwein 

     Colors are an element of both the natural and the man-made environments. They convey messages of all kinds and perform a wide variety of functions, informing, organizing, warning. But they also serve an aesthetic purpose, affecting the statement, effect, and acceptance of objects and spaces. While peoples reactions to color vary widely, in design questions it is still possible to establish generally valid color concepts to match the expectations of the various groups of users. This book offers a guide based on a wide range of scientific findings and may be consulted as an authoritative reference by the architecture student and the professional alike. The three editors, Dr. B. Rodeck, Prof. G. Meerwein, and F. H. Mahnke have taught for many years at the Salzburger Seminare für Farbe und Umwelt der IACC.

    Product Details

    • Hardcover: 152 pages
    • Publisher: Birkhäuser Architecture; 1 edition (June 8, 2007)
    • Language: English
    • ISBN-10: 3764375965
    • ISBN-13: 978-3764375966






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  • A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guide)
    by Jennifer Visocky O'Grady  (Author), Ken O'Grady (Author)

     Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

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  • Masters of Design: Logos and Identity profiles twenty well known designers, who are recognized for the particular areas of design in which they’re profiled in the Masters series. The profiles are not only inspirational, but they provide real-world advice and support designers can use in their projects.

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    • Understanding the elements of two-dimensional design and the infinite options available in organizing choices made are at the core of this book. Wong surveys all concepts of forms and structures, covering most situations in two-dimensional composition, formal or informal.
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